Android app development: the future is really bright!

Mobile phones are a necessity today and mobile apps are being used by people to do everything from ordering food to playing games, to keeping updated, socializing and much more. Smartphones loaded with mobile apps have truly brought the world to our fingertips.

The demand of newer mobile apps has contributed immensely in bringing up mobile app development industry to this height. Businesses of all sizes and categories today are involved in the creation of newer mobile apps which can help in accomplishing hordes of tasks innovatively and efficiently.

Among all mobile platforms, Android seems to have stolen the screen with about a 70% market share already. The numbers of mobile devices supporting this platform are present in the largest population on earth, when compared to all other platforms. Android app development has in fact turned into an unexplored treasure for mobile app developers and end users, alike. Android app development thus seems to be the present and future of app development. The ease of creating apps has helped in adding to the fame all the more.

Android app development, like every field is evolving. The most obvious changes which have come alive have been summarized below

  • The focus on availability of multi-device support for Android is now being emphasized
  • Mobile internet usage is on an all-time rise and developers are trying hard to create apps that deliver maximum functionality and least data usage.
  • Developers are trying to build communities where easy support and updates can be spread out, on which largely lies the success of an app, by extensions and more.
  • Android apps are largely available for free, but its developers who can decide the balanced monetization plan to help both users and developers feel no burden.

All these changes have devoted in making the Android app development industry so attractive, appealing and mysterious, pulling in developers from all spheres to contribute in its upgrading. Creation of strong, efficient apps, which are future-proof yet handy, seems important and thus the future of this industry never seems to see a downfall. The increasing users are another feature which assures that the demand will always remain, and it’s the supply which needs acceleration.

Another interesting point are cross-platform apps, which can erase that platform hurdles and help users use apps on both Android and Apple podiums, easily and the way they prefer.

There is no doubt that the future of mobile app development is very vivid. It is a first-class idea to build up cross platform mobile apps in order to attain a superior audience.

Top Visual Design trends which will rule in 2015

Every New Year brings with it new trends and new stats, which professionals from that particular filed need to follow in order to not just survive, but shine in the crowd. The year 2015 too has its do’s and don’ts, where Graphic designing trends are concerned. When asked by most veterans in the field, the one thing that almost every person stressed on was “Simplicity is the king or the ruler for 2015”. This year the trend would remain revolving around simple techniques, even with all the complex one flooding the screen. Flat designs, short social media videos, parallax scrolling are the simple things or trends which will manage to catch high positions on chart this year.

It’s not always great to blindly follow the trends, but keeping aware and updated is a must, as change is the new in, which we can see in almost every field and sector, associated with our life and work. Working with the latest trends in visual design must not be the sole idea, rather focusing on what can work, should be the POA. The shift today is diverting on focusing on designs that appeal to international viewers rather than just the locales. So, here is a quick run through of the visual design trends for 2015, which can work wonders for your work and clientele.

The top five visual design trends that will manage to top the charts this year are

  • Flat design elements will be popular, which will be led by the changes in software design and apps. Even stats indicated a 200 percent increase in the download count of flat design elements. The shift towards this trend is clearly visible and is going to stay.
  • The use of Instagram-esque images saw a huge momentum last year, the increasing popularity of mobile apps and retro cameras, increased search for filtered images which saw a 661 percent rise in 2013 are trends that are expected to remain this year as well.
  • The most searched image search terms are BYOD and 3D printing, where each one saw a rise of a very high percentage and this will be anticipated in 2014 as well.
  • Video is the new fad that is driving popular sites into visual storytelling concept. Easy access to new image capturing technology, one such as 4K is bound to gain momentum. The most popular video content ideas cover transportation, 3D renderings and cityscapes.
  • Designers are expected to inculcate stronger emotional connections in designs, which can be said seeing the increasing demand of people and other subjects in real life.

So, here are the top 5 visual design trends for 2015, which you must follow, if staying ahead and growing more is your aim for the year. Best of luck!

6 tips which you should be following when doing e-commerce SEO

SEO for shopping cart or ecommerce websites can be really diversified. Seeing the fiercely competitive landscape of e-commerce, every brand wishes to leave its peers behind in the race. Thus maintaining that perfect balance of SEO and usability seems mandatory. So, if you too are involved in a shopping cart SEO project, then here are few golden tips to help your efforts rock in the year 2015.

  • Having a simple site structure is the key to attracting and keeping customers, as users of today lack one thing a lot, which is ‘time’, so, make it simple. Having three primary menu navigation options for the home page, department store and product pages is enough, rather than creating a clutter. In case, you have a site which has thousands of products to select across multiple brands, then its best to use a simpler approach, which is categorizing the right way. Most big fishes use this plan, where whenever a user gets into another sub category level, the previous one vanishes, erasing complications and making it easier.
  • Canonical Tags must be a preferred choice, which has already been popularized by Google, Yahoo and Microsoft since 2009. Any webpage that can be reached with more than one URL must possess a canonical tag, to ensure legitimacy. Modified URLs can cause content duplicity, spider blocks and decreased keyword relevancy, which can affect the SEO strategy of any ecommerce store greatly.
  • Simplified keyword URLs can help in creating a great impact on the SEO efforts of any online store, which can even prevent duplicate content. Use one URL combined with dynamic breadcrumb navigation tailored according to the site visitors’ entry path. Using one version of the URL as canonical can also help in keeping URL’s simple.
  • Focusing on SEO departments, categories, product names, titles and H1 tags is crucial. Try thinking like a user will think and search about a product. This helps in making site navigation easier for users and even contributes in optimizing the website for some important and relevant keywords.
  • Having unique product descriptions is a must and never try to copy what others have used for describing the same product as yours. Having distinct product descriptions when posting on different websites can help, so always follow this approach.
  • Schema.org. which is a machine-readable markup, that search engines make use of to recognize and classify content must be used. Google likes this approach and helps with the Webmaster tools as well, when using Scehma.org on your ecommerce store.

So, above mentioned are six essential tips or advices, which if used wisely can help in turning SEO of your ecommerce site into a success. So, follow these and get ready to get your site ranked high on SERPs that matter.