Effectively marketing and selling ecommerce SEO services involves a multifaceted approach. If you’ve already outlined a sales strategy for these services, there’s a series of essential steps to follow, starting with the creation of a dedicated website.
This article aims to guide you through the process of selling SEO services tailored to ecommerce websites, encompassing various service options that can either be bundled or presented as standalone offerings to your target audience.
What are Ecommerce SEO Services?
Fundamentally, ecommerce SEO services encompass a set of methodologies designed to enhance the search engine rankings of online stores, such as Google.
Undoubtedly, possessing a website is imperative for any ecommerce platform.
Digital agencies can enrich their service portfolio and amplify their revenue by providing several common ecommerce SEO services.
Effective Strategies to Market Ecommerce SEO Services
Numerous approaches can be taken to market diverse ecommerce SEO services. The following are some of the most popular methods:
Build a High-Performing Landing Page
Begin by developing a compelling landing page that emphasizes the advantages of your service offerings. It’s crucial to instill confidence in visitors through your landing page content.
Also, take into account the essential elements of persuasive landing pages when designing your page.
Integrate with Existing Service Bundles
If you’re already offering bundled services to clients, consider incorporating your ecommerce SEO services within those bundles.
Start by extending a promotional discount to your current clients to stimulate demand. After they commit to a specific duration, you can gradually encourage them to opt for longer-term contracts.
Promote Independent Service Offerings
Promoting standalone service options and integrating them into your existing suite of services is another effective strategy.
Gathering testimonials and evidence of successful projects for other clients will bolster your credibility when presenting these offerings to your audience.
Solicit Referrals
Requesting referrals from your existing client base is a wise move. This initial client base can pave the way for broader exposure of your services to a wider audience.
Top 10 Ecommerce SEO Services to Offer
When offering an ecommerce SEO package or individual services, consider prioritizing these offerings:
- Ecommerce Keyword Research
Keyword research forms the cornerstone of your website’s ranking strategy. By understanding the search terms your target audience uses on Google, you can optimize your site effectively.
Utilize paid subscriptions to various ecommerce SEO tools for comprehensive keyword monitoring and research, allowing you to generate reports and guide clients in their content strategies.
- Technical SEO Analysis
Conduct a thorough analysis of your client’s website to gain insights into its optimization status. This examination involves assessing content and keyword rankings. - Comprehensive E-Commerce SEO Audit
Regular SEO audits are essential for enhancing website rankings. Covering both on-page and off-page elements, this service is crucial for ecommerce sites.
- Ecommerce Content Strategy
A well-executed content strategy can differentiate your ecommerce site from competitors. Research audience content consumption habits to devise a winning strategy.
- Internal Link Building
Internal links improve website comprehensibility for search engines and users alike. This strategy highlights important pages and increases traffic to linked content.
- Conversion Rate Optimization (CRO)
Enhancing conversion rates systematically enhances revenue by improving user experiences and reducing acquisition costs.
- External Link Building
External links are valuable third-party endorsements that enhance website traffic and search engine perception.
- Ecommerce-Focused SEO Reporting
SEO reports offer insights into effective strategies and provide an overview to facilitate informed campaign planning.
- On-Page SEO Implementation
Optimize individual web pages with keyword strategies, meta descriptions, tags, and internal links, boosting targeted traffic.
- Off-Page SEO Implementation
External actions like link building and social media engagement contribute to improved rankings.
Benefits of Marketing Ecommerce SEO Services
In an era where 90% of online experiences commence with searches, SEO becomes your compass for increasing website visibility.
Consistent Income Stream
Selling ecommerce SEO services generates recurring revenue, especially when securing long-term contracts. Alternatively, consider white-labeling services from trusted agencies.
Scalability Potential
Offering ecommerce SEO services facilitates business expansion. Scale rapidly while maintaining profitability by enlisting SEO professionals or white-labeling external services.
Enhanced Client Engagement
Providing ecommerce SEO services encourages regular interactions with clients, fostering deeper understanding and communication.
The Importance of Ecommerce SEO in 2023
SEO is indispensable for diverse industries, with ecommerce experiencing rapid growth. Staying competitive in this dynamic market necessitates continuous service improvement.
Introduce specialized tiers, focusing on optimizing landing, product, checkout, and thank-you pages. Regularly gather client feedback to fuel continuous growth and evolution.